adidas TERREX

adidas
TERREX

Client: adidas x intersport. My role: Art Director / Creative
Production by Söderberg Agentur
Director: Adam Falk. DoP / Photographer: Sophie Odelberg
Motion Design: Lamin Cassama
Service: Activation, Content, Film, Digital design & Still Photography

Client: adidas x intersport
My role: Art Director / Creative
Production by Söderberg Agentur
Director: Adam Falk.
DoP / Photographer: Sophie Odelberg
Motion Design: Lamin Cassama
Service: Activation, Content, Film, Digital design & Still Photography

> Challenge

Digital launch of adidas TERREX Xploric jacket at Intersport. A film with emotion, within adidas TERREX global concept: Own the elements. Still photo production and a film for social media.

> Concept / Synopsis

For us who who want to be outside when most people stay inside.

We meet Michelle Coleman and Kristoffer Låås out in nature. The weather is challenging, and they are enjoying it. They embrace the elements they perform in their careers. Kristofer over the terrain with ease and Michelle through the water, the element from which she, at our meeting is completely protected from.

For us who who want to be outside when most people stay inside.

We meet Michelle Coleman and Kristoffer Låås out in nature. The weather is challenging, and they are enjoying it. They embrace the elements they perform in their careers. Kristofer over the terrain with ease and Michelle through the water, the element from which she, at our meeting is completely protected from.