Supernova

Supernova

> Challenge

> Challenge

Relaunch SUPERNOVA to new runners through story and product execution that falls within the territory of personal improvement. Through social media content motivate entry runners to start running. In a BKRY inhouse, in one day, production.

Relaunch SUPERNOVA to new runners through story and product execution that falls within the territory of personal improvement. Through social media content motivate entry runners to start running. In a BKRY inhouse, in one day, production.

Inspire women and men on their running journey and introduce SUPERNOVA as a shoe that will make entry level runners feel immediately comfortable. Visibility in Stadiums stores and marketing channels.

This is an invitation to start running.

Inspire women and men on their running journey and introduce SUPERNOVA as a shoe that will make entry level runners feel immediately comfortable. Visibility in Stadiums stores and marketing channels.

This is an invitation to start running.

> Solution

> Solution

The decision to start running is tough. It’s way harder to cross the starting line than the finishing line. Deciding to step out and go for a run… that’s a conscious decision, and one that should not be dismissed or understated. So, we’re turning the starting line into a visual metaphor worth celebrating. A symbol of deciding to step out and run. However hard that may be.

The decision to start running is tough. It’s way harder to cross the starting line than the finishing line. Deciding to step out and go for a run… that’s a conscious decision, and one that should not be dismissed or understated. So, we’re turning the starting line into a visual metaphor worth celebrating. A symbol of deciding to step out and run. However hard that may be.