Stella Sport

Stella Sport

Client: adidas x stadium. My role: Art Director / Retail Experience
Co creators: Annika Trangius and Johan Wahlberg
Service: Activation, Brand experience, Concept and strategy, In-store Experience

Client: adidas x stadium
My role: Art Director / Retail Experience
Co creators: Annika Trangius and
Johan Wahlberg
Service: Activation, Brand experience, Concept and strategy, 
In-store Experience

> Challenge

> Challenge

Launch the new brand Stella Sport to consumers. A launch area that would arouse interest in the store environment. And reflect Stella Sport as a brand at launch.

Launch the new brand Stella Sport to consumers. A launch area that would arouse interest in the store environment. And reflect Stella Sport as a brand at launch.

Creative and playful, we created the concept Urban Playground. Inspiration among neon lights, concrete and scaffolding. To give Stella Sport a proper introduction.

We also created takedown versions, to fit the need for every Stadium store.

Creative and playful, we created the concept Urban Playground. Inspiration among neon lights, concrete and scaffolding. To give Stella Sport a proper introduction.

We also created takedown versions, to fit the need for every Stadium store.