Client: ATG / Åkestam Holst Promenad. My Service: Art Director / Concept and strategy / Prototyping UX, UI & Design lead
Illustration: Mads Berg. Copy: Anders Byström, Alexander Molin.
Client: ATG / Åkestamholst / Promenad. My Role: Art Director / UX, UI & Design lead
Copywriter: Anders Byström, Alexander Molin. Illustration: Mads Berg
Service: Concept and strategy, Prototyping, UX, UI & Digital design.
Client: ATG / Åkestamholst / Promenad. My Role: Art Director / UX, UI & Design lead
Copywriter: Anders Byström, Alexander Molin. Illustration: Mads Berg
Service: Concept and strategy, Prototyping, UX, UI & Digital design.
Client: ATG / Åkestamholst / Promenad. My Role: Art Director / UX, UI & Design lead
Copywriter: Anders Byström, Alexander Molin. Illustration: Mads Berg
Service: Concept and strategy, Prototyping, UX, UI & Digital design.
Client: ATG / Åkestam Holst Promenad.
My Service: Art Director / Concept and strategy / Prototyping UX, UI & Design lead
Illustration: Mads Berg. Copy: Anders Byström, Alexander Molin.
ATG promise; Sweden's most committed betting experience and venue for horse racing. They needed something more inviting and exciting then atg.se had to offer.
ATG promise; Sweden's most committed betting experience and venue for horse racing . They needed something more inviting and exciting then atg.se has to offer.
ATG promise; Sweden's most committed betting experience and venue for horse racing. They needed something more inviting and exciting then atg.se has to offer.
Horse Racing - On your terms! An inviting and exciting "spelskola", a way to make horse racing more accessible to a wider audience. A visual parallax designed experience, easy to scroll through. But still a lot of depth if you swipe right, and learn the ropes.
Horse Racing - On your terms! An inviting and exciting "spelskola", a way to make horse racing more accessible to a wider audience. A visual parallax designed experience, Easy to scroll through. But still a lot of depth if you swipe right.
Horse Racing - On your terms! An inviting and exciting "spelskola", a way to make horse racing more accessible to a wider audience. A visual parallax designed experience, easy to scroll through. But still a lot of depth if you swipe right, and learn the ropes.
Whireframes
Whireframes
Illustrations
Landingpage, prototype
Landingpage, prototyp

Betting on "Vinnare" on ATG.se
Betting on "Vinnare" on ATG.se
Betting on "Vinnare" on ATG.se
ATG´s most basic form of Horse race betting, "vinnare" should be easy, but is kind of a challenge on our current platform.
ATG´s most basic form of Horse race betting, "vinnare" should be easy, but is kind of a challenge on our current platform.
Explaining "Vinnare" in spelskolan
Explaining "Vinnare" in spelskolan, prototyp

"Startlistan" on ATG.se
"Startlistan" on ATG.se
Explaining "Startlistan" in spelskolan
Explaining "Startlistan" in spelskolan, prototyp
© 2018. AB Trav och Galopp
© 2018. AB Trav och Galopp
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