ATG spelskola

ATG
spelskola

Client: ATG / Åkestam Holst Promenad. My Service: Art Director / Concept and strategy / Prototyping UX, UI & Design lead
Illustration: Mads Berg. Copy: Anders Byström, Alexander Molin.

Client: ATG / Åkestamholst / Promenad. My Role: Art Director / UX, UI & Design lead
Copywriter: Anders Byström, Alexander Molin. Illustration: Mads Berg
Service: Concept and strategy, Prototyping, UX, UI & Digital design.

Client: ATG / Åkestam Holst Promenad.
My Service: Art Director / Concept and strategy / Prototyping UX, UI & Design lead
Illustration: Mads Berg. Copy: Anders Byström, Alexander Molin.

> Challenge

ATG promise; Sweden's most committed betting experience and venue for horse racing. They needed something more inviting and exciting then atg.se had to offer.

ATG promise; Sweden's most committed betting experience and venue for horse racing . They needed something more inviting and exciting then atg.se has to offer.

ATG promise; Sweden's most committed betting experience and venue for horse racing. They needed something more inviting and exciting then atg.se has to offer.

> Solution

Horse Racing - On your terms! An inviting and exciting "spelskola", a way to make horse racing more accessible to a wider audience. A visual parallax designed experience, easy to scroll through. But still a lot of depth if you swipe right, and learn the ropes.

Horse Racing - On your terms! An inviting and exciting "spelskola", a way to make horse racing more accessible to a wider audience. A visual parallax designed experience, Easy to scroll through. But still a lot of depth if you swipe right.

Horse Racing - On your terms! An inviting and exciting "spelskola", a way to make horse racing more accessible to a wider audience. A visual parallax designed experience, easy to scroll through. But still a lot of depth if you swipe right, and learn the ropes.