SM-Toast

Sportswear
change gears

Sportswear
change gears

 

SM-Toast

SM-Toast
Chevré fikon

SM-Toast
Chevré fikon

SM-Toast
Chevré fikon

SM-Toast
Chevré fikon

SM-Toast
Chevré fikon

Client: Waynes. My role: Art Director / DoP / Director / Photographer
Service: Content creation, film and still photography

Client: Waynes. My role: Art Director / DoP / Director / Photographer
Service: Content creation, film and still photography

Client: Waynes. My role: Art Director / DoP / Director / Photographer
Service: Content creation, film and still photography

Client: Waynes.
My role: Art Director / DoP / Director / Photographer
Service: Content creation, film and still photography

Client: Waynes. My role: Art Director DoP / Director / Photographer
Service: Content creation,
film and still photography.

> Challenge

> Challenge

Launch a new toast at Wayne's cafes. A collaboration with the chef of the year, an organization that is not so well known among the public, but a stamp of quality on tasty stuff.

Launch a new toast at Wayne's cafes. A collaboration with the chef of the year, an organization that is not so well known among the public, but a stamp of quality on tasty stuff.

Launch a new toast at Wayne's cafes. A collaboration with the chef of the year, an organization that is not so well known among the public, but a stamp of quality on tasty stuff.

Launch a new toast at Wayne's cafes. A collaboration with the chef of the year, an organization that is not so well known among the public, but a stamp of quality on tasty stuff.

Launch a new toast at Wayne's cafes. A collaboration with the chef of the year, an organization that is not so well known among the public, but a stamp of quality on tasty stuff.

> Solution

I named it the SM toast and focused on the flavors of the toast. And Waynes guests got something new, really tasty to order.

I named it the SM toast and focused on the flavors of the toast. And Waynes guests got something new, really tasty to order.

I named it the SM toast and focused on the flavors of the toast. And Waynes guests got something new, really tasty to order.

I named it the SM toast and focused on the flavors of the toast. And Waynes guests got something new, really tasty to order.

I named it the SM toast and focused on the flavors of the toast. And Waynes guests got something new, really tasty to order.

I collaborated with the marketing department at Wayne's and our talent was employed at the café! It's incredibly fulfilling to see our work come to life in such a tangible way, enriching the Wayne's brand.

I collaborated with the marketing department at Wayne's and our talent was employed at the café! It's incredibly fulfilling to see our work come to life in such a tangible way, enriching the Wayne's brand.

Director / DoP: Tobias Tolvanen

We've invited influencers to add their own unique twist to our toast creations! From avocado masterpieces to sweet and savory delights, these interpretations are as diverse as the influencers themselves!

We've invited influencers to add their own unique twist to our toast creations! From avocado masterpieces to sweet and savory delights, these interpretations are as diverse as the influencers themselves!

10c_waynes_SMTOAST_influencer

Here are sampels from the still photo production. The images are used by the marketing department and the cafes to create their own posts on social media. 

Here are sampels from the still photo production. The images are used by the marketing department and the cafes to create their own posts on social media. 

10c_waynes_SMTOAST_1
10c_waynes_SMTOAST_4

Photographer: Tobias Tolvanen

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