Behind the scenes
Behind the scenes
Behind the scenes
Behind the scenes
Client: SAS, Amanda Wolf, Claudia Urriola. My role: BTS-cinematographer / On location photographer.
Agency: Åkestam Holst. Art Director: Michal Sitkiewicz. Copywriter: Rickard Beskow. Producer: Hanna Yngvell.
Photographer: Peter Gehrke / LundLund
Talent: All talents are employees of SAS
Service: Content, BTS-film, On location still photography
Client: SAS, Amanda Wolf, Claudia Urriola. My role: BTS-cinematographer / On location photographer.
Agency: Åkestam Holst. Art Director: Michal Sitkiewicz. Copywriter: Rickard Beskow. Producer: Hanna Yngvell.
Photographer: Peter Gehrke / LundLund
Talent: All talents are employees of SAS
Service: Content, BTS-film, On location still photography
Client: SAS, Amanda Wolf, Claudia Urriola. My role: BTS-cinematographer / On location photographer.
Agency: Åkestam Holst. Art Director: Michal Sitkiewicz. Copywriter: Rickard Beskow. Producer: Hanna Yngvell.
Photographer: Peter Gehrke / LundLund
Talent: All talents are employees of SAS
Service: Content, BTS-film, On location still photography
Client: SAS, Amanda Wolf, Claudia Urriola. My role: BTS-cinematographer / On location photographer.
Agency: Åkestam Holst. Art Director: Michal Sitkiewicz. Copywriter: Rickard Beskow. Producer: Hanna Yngvell.
Photographer: Peter Gehrke / LundLund
Talent: All talents are employees of SAS
Service: Content, BTS-film, On location still photography
Client: SAS, Amanda Wolf, Claudia Urriola.
My role: BTS-cinematographer / On location photographer.
Agency: Åkestam Holst. Art Director: Michal Sitkiewicz. Copywriter: Rickard Beskow. Producer: Hanna Yngvell.
Photographer: Peter Gehrke / LundLund
Talent: All talents are employees of SAS
Service: Content, BTS-film, On location still photography
> Challenge
> Challenge
As a new member of SkyTeam, SAS' communication at airports needed to be updated. The client SAS wanted me to document the production of their new brand campaign and the finished result at the airport.
As a new member of SkyTeam, SAS' communication at airports needed to be updated. The client SAS wanted me to document the production of their new brand campaign and the finished result at the airport.
As a new member of SkyTeam, SAS' communication at airports needed to be updated. The client SAS wanted me to document the production of their new brand campaign and the finished result at the airport.
As a new member of SkyTeam, SAS' communication at airports needed to be updated. The client SAS wanted me to document the production of their new brand campaign and the finished result at the airport.
As a new member of SkyTeam, SAS' communication at airports needed to be updated. The client SAS wanted me to document the production of their new brand campaign and the finished result at the airport.
> Solution
Åkestam Holsts koncept "We are Scandinavia" show SAS's own fantastic staff in the spotlight. In a playful way, highlight the human element of the airline, with a focus on the product reinforce the airline’s image and ensure brand recognition.
No script, no brief, just hanging out for two, half days and documenting their fine work.
Åkestam Holsts koncept "We are Scandinavia" show SAS's own fantastic staff in the spotlight. In a playful way, highlight the human element of the airline, with a focus on the product reinforce the airline’s image and ensure brand recognition.
No script, no brief, just hanging out for two, half days and documenting their fine work.
Åkestam Holsts koncept "We are Scandinavia" show SAS's own fantastic staff in the spotlight. In a playful way, highlight the human element of the airline, with a focus on the product reinforce the airline’s image and ensure brand recognition.
No script, no brief, just hanging out for two, half days and documenting their fine work.
Åkestam Holsts koncept "We are Scandinavia" show SAS's own fantastic staff in the spotlight. In a playful way, highlight the human element of the airline, with a focus on the product reinforce the airline’s image and ensure brand recognition.
No script, no brief, just hanging out for two, half days and documenting their fine work.
Åkestam Holsts koncept "We are Scandinavia" show SAS's own fantastic staff in the spotlight. In a playful way, highlight the human element of the airline, with a focus on the product reinforce the airline’s image and ensure brand recognition.
No script, no brief, just hanging out for two, half days and documenting their fine work.
> The result?
The visual conveys that something new and exciting has happened at SAS with a strong connection to the brand.
The visual conveys that something new and exciting has happened at SAS with a strong connection to the brand.
The visual conveys that something new and exciting has happened at SAS with a strong connection to the brand.
The visual conveys that something new and exciting has happened at SAS with a strong connection to the brand.
The visual conveys that something new and exciting has happened at SAS with a strong connection to the brand.
BTS production
BTS production
The film was to be used internally and for social media.
The film was to be used internally and for social media.
The film was to be used internally and for social media.
Cinematographer / edit: Tobias Tolvanen
Photographer: Tobias Tolvanen
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