Primeblue

Primeblue

Client: adidas x stadium
My role: Art Director / Retail Experience
Service: In-store Experience, Web design

Client: adidas x stadium
My role: Art Director / Retail Experience
Service: In-store Experience, Web design

> Challenge

> Challenge

Launch primeblue training. Primeblue is a functional yarn created 50% with Parley Ocean Plastic - recycled plastic waste collected from beaches and coastal areas to prevent it from reaching the oceans.

Launch primeblue training. Primeblue is a functional yarn created 50% with Parley Ocean Plastic - recycled plastic waste collected from beaches and coastal areas to prevent it from reaching the oceans.

A sustainable retail experience, for exclusive Stadium stores. We used Swedish pine and reaboard.

A sustainable retail experience, for exclusive Stadium stores. We used Swedish pine and reaboard.

Store exampel: Stadium Drottningatan

Store exampel: Stadium Drottningatan