adidas + Marimekko

Client: adidas. My role: Art Director / Retail Experience
Instore photographer: Tobias Tolvanen

Client: adidas. My role: Art Director / DoP / Director
Photographer: Sophie Odelberg

Client: adidas
My role: Art Director / Retail Experience
Instore photographer: Tobias Tolvanen

> Challenge

Phase 2 of adidas + Marimekko campaign. Instore material for Stadium stores in Sweden and Finland.

Launch new sportswear on stadium in-store and online.

Phase 2 of adidas + Marimekko campaign. Instore material for Stadium stores in Sweden and Finland.

> Solution

Created a visual concept for retail design, store windows and social media. An adaptable material, adjusted to the
needs of the specific store.

Inspiration site and a digital toolbox for Stadium.

Still photo production for retail and social media. We show students with adidas on their backs and on their feet, they are ready to meet again with confidence, hope and creativity. Inspiration site and a Key visual toolbox for Stadium. Newsletter, posts and reels.

Created a visual concept for retail design, store windows and social media. An adaptable material, adjusted to the
needs of the specific store.

Inspiration site and a digital toolbox for Stadium.