Strawberry
rush
Strawberry
rush
Client: Waynes.
My role: Art Director / AI / Motion Design / Retouch
Service: Activation, Content creation & retail
Production by Mareldstudios
DoP: Evan Pantiel, Talent:AI
Client: Waynes.
My role: Art Director / AI / Motion Design / Retouch
Service: Activation, Content creation & retail
Production by Mareldstudios
DoP: Evan Pantiel, Talent:AI
Client: Waynes.
My role: Art Director / AI / Motion Design / Retouch
Service: Activation, Content creation & retail
Production by Mareldstudios
DoP: Evan Pantiel, Talent:AI
Client: Waynes.
My role: Art Director / AI / Motion Design / Retouch
Service: Activation, Content creation & retail
Production by Mareldstudios
DoP: Evan Pantiel, Talent:AI
Client: Waynes.
My role: Art Director / AI / Motion Design / Retouch
Service: Content creation & retail
Production by Mareldstudios
DoP: Evan Pantiel, Talent:AI
> Challenge
> Challenge
Wayens had a large amount of products that they wanted to activate during the summer. Lots of social media content with a small budget.
Wayens had a large amount of products that they wanted to activate during the summer. Lots of social media content with a small budget.
> Goal
The Wayens wanted to showcase their product range over the summer and get the franchisees more interested in following along.
The Wayens wanted to showcase their product range over the summer and get the franchisees more interested in following along.
> Solution
> Solution
We came up with the "flavor of the season" concept, and selected all the strawberry products and focused on one flavor during the summer. The summers trawberry thirst quencher. (Sommarens jordgubbs läskare).
We came up with the "flavor of the season" concept, and selected all the strawberry products and focused on one flavor during the summer. The summers trawberry thirst quencher. (Sommarens jordgubbs läskare).
We came up with the "flavor of the season" concept, and selected all the strawberry products and focused on one flavor during the summer. The summers trawberry thirst quencher. (Sommarens jordgubbs läskare).
We came up with the "flavor of the season" concept, and selected all the strawberry products and focused on one flavor during the summer. The summers trawberry thirst quencher. (Sommarens jordgubbs läskare).
We came up with the "flavor of the season" concept, and selected all the strawberry products and focused on one flavor during the summer. The summers trawberry thirst quencher. (Sommarens jordgubbs läskare).
Photographer: SUSANNA BLÅVARG
AI generated images.
In order to produce the large amount of content that was desired within the budget, we used AI.
We made historical strawberry-cuts from the 17th century mojito, the 60s shakes and the 80s coffee latte. In a cafe, or in a fantasy strawberry world. We used AI to up-scale the images and I retouched them.
Ai generated motion.
We used AI to make each still-images sing the campaign theme song. A small packshot film with the AI image was used as a backdrop.
@waynescoffee Ny jordgubbs-läskare på menyn! Testa sommarens islatte med smak av jordgubbar och vanilj. Söt, spännande och perfekt att ta med i farten när du behöver en energikick. #Läskare #JordgubbsLäskare #Jordgubbar #Sommar #WaynesCoffee #Islatte #Svalkande #Summerdrinks
♬ originalljud - Waynes ☕️
@waynescoffee Ny jordgubbs-läskare på menyn! Testa sommarens islatte med smak av jordgubbar och vanilj. Söt, spännande och perfekt att ta med i farten när du behöver en energikick. #Läskare #JordgubbsLäskare #Jordgubbar #Sommar #WaynesCoffee #Islatte #Svalkande #Summerdrinks #SvenskSommar
♬ originalljud - Waynes ☕️
AI Sales material.
To get the franchisees on board the AI train, we did the entire sales process as AI. We developed an AI model of the marketing manager and Head Of Product who presented the summer's campaign.
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