The Halloween hunt
The
Halloween
hunt
Client: CandyKing. My role: Art Director/Creative / Illustration / Retail Experience
Copywriter: Linn Svensson
Client: CandyKing. My role: Art Director / Illustration / Retail Experience
Copywriter: Linn Svensson
Client: CandyKing. My role: Art Director / Illustration / Retail Experience
Copywriter: Linn Svensson
Client: CandyKing. My role: Art Director / Illustration / Retail Experience
Copywriter: Linn Svensson
Client: CandyKing. My role: Art Director / Illustration / Retail Experience
Copywriter: Linn Svensson
> Challenge
> Challenge
CandyKing is the category leader of Swedish pick and mix. They want to increase their sales during the big candy the holidays. Like Halloween.
CandyKing is the category leader of Swedish pick and mix. They want to increase their sales during the big candy the holidays. Like Halloween.
CandyKing is the category leader of Swedish pick and mix. They want to increase their sales during the big candy the holidays. Like Halloween.
CandyKing is the category leader of Swedish pick and mix. They want to increase their sales during the big candy the holidays. Like Halloween.
CandyKing is the category leader of Swedish pick and mix. They want to increase their sales during the big candy the holidays. Like Halloween.
> Solution
Developed a new color scheme for the graphic identity for Halloween. The narrative that the king snuck around in the neighborhood. Have you seen anything suspicious at the neighbor? Every house in your neighborhood could be a CandyKing house.
We created a campaign that the the grocery store owners embraced! The castle with the basement full of sweets got lots of floor space in the stores. And the exciting competition for the consumer, a hunt of several tonnes of sweets!
Developed a new color scheme for the graphic identity for Halloween. The narrative that the king snuck around in the neighborhood. Have you seen anything suspicious at the neighbor? Every house in your neighborhood could be a CandyKing house.
We created a campaign that the the grocery store owners embraced! The castle with the basement full of sweets got lots of floor space in the stores. And the exciting competition for the consumer, a hunt of several tonnes of sweets!
Have you seen anything suspicious with your neighbor lately? Go to halloweenjakten.se to find the clues to the right house and a frightening amount of sweets.
Have you seen anything suspicious with your neighbor lately? Go to halloweenjakten.se to find the clues to the right house and a frightening amount of sweets.
The campaign page had a countdown, information on how to participate, and this is where the hunt for candy houses took place on Halloween.
Here are some samples from other campaigns.
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