FELIX BBQ Ketchup
FELIX BBQ Ketchup
FELIX BBQ Ketchup
FELIX BBQ Ketchup
FELIX BBQ
Ketchup
Client: Felix. My role: Art Director/Creative / Retail Experience
Client: Felix
My role: Art Director/Creative / Retail Experience. Photographer: Bsmart
> Challenge
> Challenge
The barbecue campaign is the most important campaign for Felix during the calendar year. This year, we developed a new product together with the client, the BBQ ketchup, to increase sales of ketchup during the summer.
The barbecue campaign is the most important campaign for Felix during the calendar year. This year, we developed a new product together with the client, the BBQ ketchup, to increase sales of ketchup during the summer.
> Solution
We developed three unique flavored ketchups, to match the most common meat meals on the grill.
We did the in-store campaign including sales to retailers to get space in the store.
We developed three unique flavored ketchups, to match the most common meat meals on the grill.
We did the in-store campaign including sales to retailers to get space in the store.
We developed three unique flavored ketchups, to match the most common meat meals on the grill. We did the in-store campaign including sales to retailers to get space in the store.
> Resault
Result: 4% increase in "regular" ketchup, with sales of BBQ ketchup "on top"...
The promotion also managed to increase sales within the entire category of cold sauces.
Result: 4% increase in "regular" ketchup, with sales of BBQ ketchup "on top"... The promotion also managed to increase sales within the entire category of cold sauces.
I also did Felix sponsorship of Sweden's youngest master chef on TV. Online and instore contest. The prize was a cooking course for an adult and a child with last year's winner of Sweden's master chef.
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