Åbro Original

Åbro
Original

Client: Åbro. My role: Art Director / Brand Design / Retail Experience
Photographer: Karl-Fredrik von Hausswolff

Client: Åbro. My role: Art Director / Brand Design / Retail Experience
Photographer: Karl-Fredrik von Hausswolff

> Challenge

> Challenge

BOLD redesigned the ”Åbro Original” range, the flagship product of Sweden’s oldest family brewery. They needed help with, on and off trade material, border shop, exhibitions and and various forms of sponsorship.

BOLD redesigned the ”Åbro Original” range, the flagship product of Sweden’s oldest family brewery. They needed help with, on and off trade material, border shop, exhibitions and and various forms of sponsorship.

We focused on the element customers most associated with the beer – the lion. The rest was stripped away to better reflect the product’s status but, importantly, without losing its heritage. And a clean green stage, that we could adapt to the situation.

We focused on the element customers most associated with the beer – the lion. The rest was stripped away to better reflect the product’s status but, importantly, without losing its heritage. And a clean green stage, that we could adapt to the situation.

The result: a stunning 44% increase in sales in just one year.

The result: a stunning 44% increase in sales in just one year.

Pictures from our sales area bordershop in putgarten. 
Here we also worked regularly with tactical activations.

Pictures from our sales area bordershop in putgarten. Here we also worked regularly with tactical activations.