Life on Hi energy

Life on
Hi energy

Client: adidas x stadium. My role: Art Director / Creative / BTS DoP
Talents: Bianca Salming, Mohammadreza Abootorabi
Service: Activation, Content, Digital design, Film, Retail, Still Photography
Production: Cameralink. Director: Andreas Lind. DoP: Robert Andersson

Client: adidas x stadium. My role: Art Director / Creative / BTS DoP
Talents: Bianca Salming, Mohammadreza Abootorabi
Service: Activation, Content, Digital design, Film, Retail, Still Photography
Production by Cameralink
Director: Andreas Lind. DoP: Robert Andersson

Client: adidas x stadium
My role: Art Director / Creative / BTS DoP
Talents: Bianca Salming,
Mohammadreza Abootorabi
Service: Activation, Content, Digital design, Film, Retail, Still Photography.
Production: Cameralink
Director: Andreas Lind
DoP: Robert Andersson

> Challenge

Launch of adidas Ultraboost for adidas resellers. Within the global concept: Say hello to incredible energy return.

Launch of adidas UB for adidas reseller. Within the global concept: Say hello to incredible energy return.

Launch of adidas Ultraboost for adidas resellers. Within the global concept: Say hello to incredible energy return.

> Solution

A short film that showcase the incredible energy return of the Ultraboost. In a slightly unexpected way. Enjoy.

A short film that showcase the incredible energy return of the Ultraboost 21. In a slightly unexpected way. Enjoy.

A short film that showcase the incredible energy return of the Ultraboost. In a slightly unexpected way. Enjoy.

BTS production

While on set, I made a behind the scenes movie which came in very handy for social media.

Director / DoP: Tobias Tolvanen

DoP / Edit: Tobias Tolvanen

The shoe was launched instore and online, at Intersport and Stadium stores. Also at e-tailers such as boozt.com.
We created digital content, here is a gif that was used extensively, among other things for a for newsletters that were sent out to Stadium's customers.

The shoe was launched instore and online, at Intersport and Stadium stores. Also at e-tailers such as boozt.com.
We adapted digital content, here is a gif that was used extensively, among other things for a for newsletters that were sent out to Stadium's customers.