A350 Snackshop
A350 Snackshop
A350 Snackshop
A350
Snackshop
Client:SAS
My role: Art Director / Retail Experience
Client: adidas. My role: Art Director / DoP / Director
Photographer: Sophie Odelberg
Client:SAS
My role: Art Director / Retail Experience
> Challenge
> Challenge
A new shopping experience onboard and introduce the the new business bar to the travelers of the Airbus A350.
Launch new sportswear on stadium in-store and online.
A new shopping experience onboard and introduce the the new business bar to the travelers of the Airbus A350.
> Solution
We developed a new above the clouds
shopping concept – The Pick me up.
Still photo production for retail and social media. We show students with adidas on their backs and on their feet, they are ready to meet again with confidence, hope and creativity. Inspiration site and a Key visual toolbox for Stadium. Newsletter, posts and reels.
We developed a new above the clouds
shopping concept – The Pick me up.
The Pick me up
The Pick me up
The definition of a "pick me up" is something that cheers a person up. Makes you happy or gives you more energy. Anything that stimulates, invigorates, refreshes, heartens.
Convenience and reason for the traveler to leave their seats. Boost sales and customer experience. Something sweet, something salty, something warm and something cold.
The definition of a "pick me up" is something that cheers a person up. Makes you happy or gives you more energy. Anything that stimulates, invigorates, refreshes, heartens.
Convenience and reason for the traveler to leave their seats. Boost sales and customer experience. Something sweet, something salty, something warm and something cold.
Prototype and design
Prototype and design
The production had its challenges.
Weight limitations, easy to disengage / assemble and an easy lighting fixture.
Accessibility for the travelers, Categorizing, ease of use for cabin crew.
The production had its challenges.
Weight limitations, easy to disengage / assemble and an easy lighting fixture.
Accessibility for the travelers, Categorizing, ease of use for cabin crew.
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