> Challenge

> Challenge

A concept and digital assets to support the launch of the Netflix series Arcane. For the European markets. At our disposal we only had the the launch trailer that was already public, a graphic framework and a preimere date. And a very challenging time frame. 

A concept and digital assets to support the launch of the Netflix series Arcane. For the European markets. At our disposal we only had the the launch trailer that was already public, a graphic framework and a preimere date. And a very challenging time frame. 

We created the World premiere day, concept. I also designed the core artwork for the actual World premiere day, comunication. And we made more than 10 000 unique content pieces to promote the launch. 

We created the World premiere day, concept. I also designed the core artwork for the actual World premiere day, comunication. And we made more than 10 000 unique content pieces to promote the launch. 

All content was gathered in a digital toolbox that was built uniquely for Riot to be able to easily collect and distribute all material to the local markets. 

All content was gathered in a digital toolbox that was built uniquely for Riot to be able to easily collect and distribute all material to the local markets. 

> Result

> Result

How successful? The show was the most streamed series in 52 countries. Arcane has become the highest rated Netflix Originals series based on IMDb score – ever. The banners generated more than 160+ million impressions, with an average CTR of 2,2%.

How successful? The show was the most streamed series in 52 countries. Arcane has become the highest rated Netflix Originals series based on IMDb score – ever. The banners generated more than 160+ million impressions, with an average CTR of 2,2%.