Intersport
retail media

Intersport
retail media

Intersport
retail media

Intersport
retail media

Intersport
retail media

Apparel & shoes

Apparel & shoes

Apparel & shoes

Apparel & shoes

Apparel & shoes

Client: adidas x Intersport
My role: Content Creative / Photographer
Service: Photography, Location-scouting, Retail Media, Retail PoS, Social Media
Talents: Petronella Ekroth & Harald Larsson
Agency: Åkestam Holst 

Client: adidas x Intersport
My role: Content Creative / Photographer
Service: Photography, Location-scouting, Retail Media, Retail PoS, Social Media
Talents: Petronella Ekroth & Harald Larsson
Agency: Åkestam Holst 

Client: adidas x Intersport
My role: Content Creative / Photographer
Service: Photography, Location-scouting, Retail Media, Retail PoS, Social Media
Talents: Petronella Ekroth & Harald Larsson
Agency: Åkestam Holst 

Client: adidas x Intersport
My role: Content Creative / Photographer
Service: Photography, Location-scouting, Retail Media, Retail PoS, Social Media
Talents: Petronella Ekroth & Harald Larsson
Agency: Åkestam Holst 

Client: adidas x Intersport
My role: Content Creative / Photographer
Service: Photography, Location-scouting, Retail Media, Retail PoS, Social Media
Talents: Petronella Ekroth & Harald Larsson
Agency: Åkestam Holst 

> Challenge

> Challenge

We where tasked with producing and creating interesting and playful visual content for adidas in collaboration with Intersport. The client want to use retail media to promote their offerings directly to customers who are shopping online. 

We where tasked with producing and creating interesting and playful visual content for adidas in collaboration with Intersport. The client want to use retail media to promote their offerings directly to customers who are shopping online. 

We where tasked with producing and creating interesting and playful visual content for adidas in collaboration with Intersport. The client want to use retail media to promote their offerings directly to customers who are shopping online. 

We where tasked with producing and creating interesting and playful visual content for adidas in collaboration with Intersport. The client want to use retail media to promote their offerings directly to customers who are shopping online. 

We where tasked with producing and creating interesting and playful visual content for adidas in collaboration with Intersport. The client want to use retail media to promote their offerings directly to customers who are shopping online. 

> Solution

> Solution

Together with adidas influencer Petronella Ekroth and the advertising agency's own strategist Harald, I created visual content designed to raise brand awareness, consideration and drive sales on intersport's e-commerce and in store. 

Together with adidas influencer Petronella Ekroth and the advertising agency's own strategist Harald, I created visual content designed to raise brand awareness, consideration and drive sales on intersport's e-commerce and in store. 

Together with adidas influencer Petronella Ekroth and the advertising agency's own strategist Harald, I created visual content designed to raise brand awareness, consideration and drive sales on intersport's e-commerce and in store. 

Together with adidas influencer Petronella Ekroth and the advertising agency's own strategist Harald, I created visual content designed to raise brand awareness, consideration and drive sales on intersport's e-commerce and in store. 

Together with adidas influencer Petronella Ekroth and the advertising agency's own strategist Harald, I created visual content designed to raise brand awareness, consideration and drive sales on intersport's e-commerce and in store. 

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Photographer: Tobias Tolvanen
Talent: Petronella Ekroth

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Photographer: Tobias Tolvanen
Talent: Petronella Ekroth in Adizero boston 12

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Photographer: Tobias Tolvanen
Talent: Harald Larsson in adistar BYD

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Photographer: Tobias Tolvanen
Talent: Harald Larsson and Petronella Ekroth

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Photographer: Tobias Tolvanen
Talent: Petronella Ekroth in Adistar BYD 

Photographer: Tobias Tolvanen
Talent: Petronella Ekroth in Adistar BYD 

Photographer: Tobias Tolvanen
Talent: Petronella Ekroth in Adistar BYD 

Photographer: Tobias Tolvanen
Talent: Petronella Ekroth in Adistar BYD 

Photographer: Tobias Tolvanen
Talent: Petronella Ekroth in Adistar BYD 

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Photographer: Tobias Tolvanen
Talent: Petronella Ekroth

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Photographer: Tobias Tolvanen
Talent: Petronella Ekroth

Photographer: Tobias Tolvanen
Talent: Petronella Ekroth & Harald Larsson

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Photographer: Tobias Tolvanen
Talent: Petronella Ekroth

Integrate across channels

Integrate across channels

Integrate across channels

Integrate across channels

Integrate across channels

The units were produced by intersports in-house and Petronella posted on her own social media channels.

The units were produced by intersports in-house and Petronella posted on her own social media channels.

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